At a glance

Our purpose

We work at scale and with partners who value quality, to create beautiful, sustainable and community focused places where housebuilders want to build and people want to live.


Our vision

As the leading Master Developer of large-scale strategic sites, we strive to be proud of the sustainable communities we are crafting, the quality of placemaking we are delivering and the challenges that we are overcoming through shared innovation and passion. We believe that doing things right means creating value for shareholders and for our wider stakeholders. We are committed to keeping our promises, maximising our investment and delivering across an increasing range of sites.

Who we are...

We are now the UK’s leading Master Developer having been specifically created ten years ago to disrupt the established approach to the promotion and delivery of large-scale residential-led strategic sites. Our highly scalable team brings together the significant expertise and experience necessary to accelerate the delivery of high quality and sustainable new communities including financing, land assembly, planning, project management, development and estate management. We also have smaller dedicated teams focusing on shorter-term commercial developments and smaller scale land promotion.

What we do…

At the core of our business are the strategic sites where, as Master Developer, we are currently bringing forward 8,949 acres of land predominantly within 100 miles of London through our fully serviced land parcel model. 

10 years

of delivering strategic sites




strategic sites


consented and submitted homes


acres of open space

AAG Image 2.jpg

Who we work with…

Working in partnership with a wide variety of stakeholders is at the heart of successfully delivering strategic sites. Our customers are the increasingly diverse housebuilder market, and we have partnerships with landowners who share our aspirations for legacy quality, long term developer relationships with planning and highway authorities and strong bonds of community with local people and groups. We take pride in being a trusted partner at all levels and have set out more information on our stakeholder relationships throughout this site.

Read more

Our values


we deliver places, environments and outcomes of which we are proud.


we keep our promises and do the right things.


we love what we do and always strive to do it ever better.


we build strong, lasting relationships based on trust and shared values.


we are unafraid to do things differently.