Strategic objectives


Securing additional Strategic Sites/consents

As the market leading Master Developer for the delivery of strategic sites we continue to focus on identifying and promoting further sites within 100 miles of London, predominantly through off-market negotiations and through public procurement.


Accelerating the volume of serviced residential and employment parcels for the market

The combination of our own capital and additional funding provided by Homes England and the Department for Education continues to allow us to accelerate the delivery of sustainable green, grey and community infrastructure across our strategic sites, bringing forward additional points of sales ahead of those previously appraised.


Enhancing the quality of sustainable placemaking

With seven strategic sites now in active delivery, the sustainable credentials and quality driven placemaking continue to be recognised by the market as a point of differentiation for stakeholders and our housebuilding customers.


Identifying and delivering further trading opportunities

The Catesby business continues to be the main focus of our shorter-term projects across a wider geography. Other legacy shorter-term projects are being concluded.


Delivering returns for shareholder and other stakeholders

Our business model targets growth in EPRA metrics to underpin shareholder return whilst delivering a real difference to the communities in which we are working . This principal measure remains unchanged following Wellcome Trust's acquisition of Urban&Civic.