Strategic objectives

Our strategy reflects our scalable business model which is structured to be consistent and resilient throughout economic cycles such as this one. The Master Developer approach generates alignment with stakeholders across the entire lifecycle of delivery and is therefore capable of responding to both opportunities and challenges. 

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Securing additional Strategic Sites/consents

As the market leading Master Developer for the delivery of Strategic Sites we continue to focus on identifying and promoting further sites within 100 miles of London, predominantly through off-market negotiations and through public procurement.

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Accelerating the volume of serviced residential and employment parcels for the market

A combination of our own capital and additional funding provided by Homes England and local stakeholders and partners continues to allow us to accelerate the delivery of sustainable green, grey and community infrastructure across our Strategic Sites, bringing forward additional points of sale ahead of those previously appraised.

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Enhancing the quality of sustainable placemaking

The sustainable credentials and quality-driven placemaking continue to be recognised by the market as a point of differentiation for stakeholders and our housebuilding customers. We will integrate this approach into the additional sites acquired this year. 

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Identifying and delivering further trading opportunities

The Catesby business continues to be the main focus of our shorter-term projects across a wider geography. We are also continuing to self-deliver blocks of Build to Rent on our Strategic Sites for investment sale once fully rented.

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Delivering returns for our shareholders and other stakeholders

Our business model targets growth in EPRA metrics to underpin shareholder return whilst delivering a real difference to the communities in which we are working. This principal measure remains unchanged following Wellcome Trust's acquisition of Urban&Civic.

Investing in Knowledge:

Catesby Estates Team Completes RAU Farming Update

Discover how the Catesby Estates team gained hands-on farming insights at RAU, strengthening relationships with landowners and embracing innovation through practical learning and memorable experiences in the Cotswolds.

Read the full case study

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