An essential component of the approach to designing and now delivering new development at Alconbury Weald has been the embedding of Sport England’s Active Design Principles.
In 2019, Alconbury featured as a Sport England Case Study which stated:
An important aspect to ensuring the success of embedding the Active Design Principles into the scheme has been the long term ‘Master Developer’ role that Urban&Civic (U&C) have taken. U&C have retained the long-term overall control of the site, which ensures that there is proper phasing of build out and adherence to the design principles and vision for the overall development.