THE DNA OF A MASTER DEVELOPER

Projects

  • Target big, complex sites in key growth locations
  • Invest in the land for long-dated returns
  • Work with like-minded partners
  • Recognise every site demands a bespoke approach
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Planning

  • Ensure senior team engagement with stakeholders and communities
  • Trust needs to be earned by making and delivering on promises
  • Cut through jargon and complexity – explain, illustrate and guide
  • With a 20-year consent – build in flexibility from the outset as things will change 
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Delivery

  • De-risk issues at the earliest opportunity
  • Assume responsibility for delivery of infrastructure to maintain momentum
  • Work at scale to create efficiency
  • Establish multiple points of sale to enhance absorption
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Homes

  • Keep control by not selling off large parcels
  • Package land on a consistent basis across phases and sites
  • Create a level playing field for all sizes of housebuilder to compete
  • Be prepared to self-deliver the more difficult plots to maintain quality and values 
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Quality

  • Establish quality benchmark from the start
  • Use planning, contracts and the example of self-delivery to maintain standards
  • Ensure your team really cares about the details
  • You don’t need to spend more; you just need to spend it smarter
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Funding

  • Patient, experienced capital is required
  • Investment needs to be aligned with a commitment to quality
  • Actively use public funds to accelerate delivery
  • Maintain delivery throughout economic cycles
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